Jon Persson
I’m a brand strategist and designer currently running Greco Gum, an e‑commerce business.
Sometimes available for consulting work.
Writing
The business value of design
Startup branding phases: the 3-step brand maturation ladder
Branding package pricing
Repetition in marketing: how often to repeat yourself
A different approach to defining your ideal customer
9 risks when changing your brand name
Forget about positioning: use framing in your marketing
The halo effect in marketing
What is a brand? The triune nature of brands
How “marketing best practices” hurt companies
David Ogilvy’s 7 principles of marketing
“Confessions of an Advertising Man” — summary and review
Is consulting a sham profession?
How to choose a good brand name
Types of logos & which to choose
7 ways to reduce customer choice overload
Brand vs. logo vs. identity
Why brand strategy is important
How many options should you offer customers?
How I cut my mobile screen usage in half
Improving our sales and client onboarding processes
Embrace and pivot
Resistance to change
The glass jar
The dangers of design by committee in branding
Why asking customers for feedback hurts your business
Book review: “To Sell is Human”, by Daniel H. Pink
Static vs. dynamic websites explained for absolute beginners
How to finish client projects weeks before the deadline, with no stress
Book review: “Design is Storytelling”, by Ellen Lupton
How to price your services
Anatomy of a great sales page
How to design better websites
What is the value of design?
When should you do SEO?
How to increase search traffic without writing any content
Evergreen SEO principles for small-business owners
My 5 best tips to improve your client relationships
How brands and marketing “gurus” fabricate media coverage
Book review: “Thoughts on Design”, by Paul Rand
Reverse-engineering how to make money online
5 quick web typography wins
E-commerce in 30 seconds with Gumroad and Jekyll
How to build customizable HTML widgets in Jekyll
Visuals
Greco Gum: packaging design
